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IFAA and SLOC unite in promotion bid

The IFA Association and direct-sales life office Sun Life of Canada are seeking to fight back against execution-only companies by promoting financial advice.

IFA Association chief executive Garry Heath is aiming to bring in intermediary organisations such as IFA Promotion to join a new discussion group or forum to consider how best to promote financial advice following a meeting with Sun Life of Canada earlier this week. SLOC will seek to recruit other life offices to the proposed new body with a view to holding a bigger meeting next month.

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