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IFA strategy for Baillie Gifford

Baillie Gifford is aiming to become a major IFA player with a new distribution strategy focusing on the European, UK and US markets.

The firm says the objective of its new “core sector strategy” is to be regarded as a leading fund manager in the mainstream market by IFAs within three to five years.

It says it has built up a strong reputation among IFAs as a specialist manager of Far East and emerging market funds but now wants to focus advisers&#39 attention on the performance of its UK and European funds, where £14bn of its £20.8bn funds under management are invested.

Baillie Gifford claims its credentials for this strategy are underlined by it winning mandates to run big institutional funds totalling £3.5bn in the last two years.

To mark the launch of the new strategy, the company is offering a 1 per cent discount off its initial charge of 5 per cent on its British 350, European, American and corporate bond funds.

Commission is 3 per cent with 0.5 per cent renewal.

Sales and marketing director Ken Edwards says: “We already have a great reputation as a manager of Japanese and Latin American Oeics, having won a share of between 2 and 3 per cent of the IFA market for these funds in 2001. Now we want to create the same impact with our UK, European and American funds.

“We recently won significant mandates for pension and other institutional funds invested in the UK and European markets and we want to make sure that our reputation as the professionals&#39 choice is equally well known in the IFA market.”

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