IFAs are backing Standard Life to the hilt as it bids to defeat a rogue band of carpetbagging policyholders.
A Money Marketing poll shows more than 75 per cent of IFAs support the Standard Life board against policyholders who are trying to force it to convert.
Intermediaries say the quality of the life office's products and the quality of service it provides IFAs could be radically reduced if it is forced to pander to dividend-hungry shareholders.
Less than 15 per cent of the IFAs support the Standard Life Members' Action Group proposal, led by Fred Woollard.
Standard Life director of corporate affairs Gordon Arthur says: “We are delighted IFAs are showing such solid support for us at this time.”