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IFA review site relaunches with industry backing

IFA comparison website has relaunched a year after it first came to market, now with the support of four major industry partners to promote the site.

The partners backing the website are the Institute of Financial Planning, platforms Fidelity FundsNetwork and Nucleus and financial services technology firm Voyant.

Partners do not hold a stake in the VouchedFor business but will be providing marketing support to promote the site to members and users. was launched by former Barclays Wealth head of digital proposition Adam Price last June.

The website allows clients to rate and review the financial advice they have received. The site only lists IFAs who are either exclusively or predominantly fee-based, with advisers who have achieved QCF level four or above differentiated on the website.

When the website launched only clients who had found their IFA through VouchedFor could leave a review. However this has now been widened out so that any client of a registered adviser can leave a review.

The company says checks will be carried out to ensure reviews are authentic. Bad reviews will be shown alongside good ones, with advisers able to respond to negative reviews.

Registered advisers can display a VouchedFor icon on their websites and as part of their LinkedIn profiles.

As part of the relaunch, VouchedFor has also recruited former Broadstone Pensions & Investment chief executive and former Close Wealth Management executive David Pitman and property portal Zoopla chief operating officer Doug Monro as business advisers.

VouchedFor founder Adam Price says: “For too long, consumers have not known where to turn for financial advice they can trust. Equally, small advisory firms have had to struggle to promote themselves and compete with the banks’ large marketing budgets. VouchedFor will solve these problems, providing good advisers with a platform to showcase themselves.

“We are delighted to announce our new founding partners. They are equally excited about the positive impact a successful VouchedFor could bring to our industry.”

The site will be launched to the consumer press over the coming weeks.


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  1. ‘VouchedFor will solve these problems, providing good advisers with a platform to showcase themselves.’

    For how much exactly ???? Just like Unbiased, Check A Trade. MoneySupermarket etc etc these are nothing more than advertising vehicles. There are many good IFAs out there who will not be conned into paying for this type of exposure.

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