The new site has been set up to allow customers to make decision on both financial providers and the financial products they take up and will cover the likes of mortgage advice and advisors, investment and investing strategy and pensions advice.
The service will also cover information on IFA offering tax, credit repair, loan and insurance advice services.
Spokesperson Alan Worthing says: “In the current economic climate, there are various shopping websites which can compare product prices. However, for many financial services professional advice is essential to fitting the right product to an individual’s personal circumstances. The new Independent Financial Advisor portal will help connect consumers with those professionals.”