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IFA Life rebrands as LifeTalk

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Adviser social media website IFA Life has rebranded as LifeTalk to reflect changing market trends.

A message to members from the site’s founder Philip Calvert (pictured) yesterday confirmed the name change.

Calvert says: “As we say goodbye to 2012, it has become clear that the term IFA is reaching the end of its shelf life. Some in the industry feel that it is a term that should be quietly retired.”

The move comes after Panacea IFA rebranded as Panacea Adviser and the Association of Independent Financial Advisers became the Association of Professional Advisers as they both accepted restricted advisers as part of their membership.

LifeTalk currently has over 9,000 adviser members.

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