Twitter is an Internet-based micro-blogging website that enables users to post short comments.
IFA Life founder Philip Calvert is warning that unless IFAs build social networking into their marketing strategy, they will miss out on valuable new business.
He says financial planners and IFAs are adopting the Twitter to communicate and engage with clients and the wider business community.
He says: “One of the most interesting trends occurring right now is growing use by consumers to search and find IFAs and planners through social networking websites and tools like Twitter. Google is still the first choice to find financial advisers, but these new Internet tools are growing in popularity because they add a human touch to the search results as real people provide answers to people’s questions.
“Given the extraordinary speed at which Twitter is growing, there’s no doubt that its search capabilities will become more and more important – that’s why we’ve created a directory of IFAs and financial planners who are using Twitter. Financial advisers who don’t use Twitter and who aren’t in the directory will miss out on business leads – it’s as simple as that.”