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IFA Life launches adviser website directory

IFA Life is launching a directory of advisers’ websites that will allow consumers to search for IFAs by location.

IFA Life founder Philip Calvert says the advisers can list their website in the directory free of charge.

He says: “There’s a perception amongst many IFAs that once you’ve got a website you can sit back and wait for the enquiries to come in. It doesn’t work that way.

“There are a lot of simple techniques which you can employ to make sure you appear high in Google search results, but one of the best things you can do in the meantime is to broaden your Internet presence by listing your website on sites where consumers are searching for financial advisers.”

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