The service will be geared towards smaller IFAs and mortgage brokers which may not have a profile in the press.
Founder Phil Calvert says he hopes to have the service up and running by the end of this week.
He says it will be similar to personal finance media website Headlinemoney, which allows financial services companies to post press releases and other business information for journalists to view on one centralised site.
Calvert says: “Advisers who are quoted by both the industry and consumer press can build their profile and also boost their rankings with search engines like Google. However, many smaller firms are not very media-friendly.
“This is a way to help small entrepreneurial IFA firms that may not have a public relations team to post news on their business.”
Halton Insurance Services director Mike Fry says: “It is important for advisers to get their views in the press as it can make a difference to issues like providers’ service standards.”
IFA Life starts networking site for advisers, p25