The IFA lobbying and education group IFA Care is to launch a major long-term care campaign as the Royal Commission on LTC investigates the market.
The 80-member organisation is seeking a higher profile, with the aim of becoming a professional body for IFAs specialising in LTC. It intends to offer more education services and step up its lobbying of the Government. It wants funding from life offices to help radically increase the number of members.
It has called a forum for Thursday, February 26 at the London offices of Swiss Re to recruit IFAs, product providers and reinsurers.
IFA Care expects a boom in the LTC market after the Royal Commission reports later this year. Chairman Graham Fidoe says: "We are going to move up a gear. We want to run many more workshops to help IFAs get to grips with this market. We have a window of opportunity for more IFAs to get up to speed."
For information on the forum, Fidoe can be contacted on 01455 291538.