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IFA Campaign of the Year – Sponsored by Braxton / Deloitte Consulting

This award goes to the most consistently outstanding work of 2002 directed at IFAs. An increase in entries to this category from 13 last year to 29 this year reflects the increased competition among product providers in their targeting of IFAs. Judges commended campaigns that recognised and understood the challenges intermediaries face and conveyed the potential to generate more business.

Winner: Rapier – AXA – AXA IFA Campaign

Rapier&#39s campaign for Axa confronted the reality of the bear market to dramatise the uncertainty felt by cautious investors. Rapier&#39s consistent yet flexible approach allowed room for creative ideas to be introduced to the overall campaign that incorporated images of a vicious bear trap and an individual will for each client.

Second: Delaney Lund Knox Warren & Partners &#45 BM Solutions – Challenging the status quo

Third: TBWAGGT Direct – Prudential Assurance – Prudential IFA Campaign


Failure to offer seller&#39s pack will not be a criminal offence

The Government has ditched controversial plans to impose criminal sanctions on homeowners who sell their property without a seller&#39s pack after succumbing to industry pressure.In the new Housing Bill, published this week, the measure to criminally punish non-compliant homeowners has been dropped in favour of civil sanctions, likely to take the form of a fine.Previously, […]

Skandia offers multi-manager range

Skandia Investment Management is launching a range of low cost multi-manager funds this week. SIM describes the three funds – cautious, balanced and aggressive – as a blend of manager of manager and fund of funds. Each has an annual management charge of 1.25 per cent, with a total expense ratio of 1.85 per cent. […]

EIS provides chance to invest in rising F1 star

Formula 1 racing fans can invest in the career of an up-and-coming driver, Justin Wilson, through an enterprise investment scheme. The Justin Wilson EIS was established to raise the $1.5m contribution needed by Wilson to secure his 2003 contract with the small Italian F1 team Minardi. Many drivers who move to Formula 1 bring sponsorship […]

Residents of a South African hotel

Residents of a South African hotel were surprised recently by the sight of a Ben Kingsley lookalike climbing over the perimeter wall. The marauder was in fact Whitechurch Securities chief executive Kean Seager who, with his wife, had come back late from a spin around the local hinterland only to find the hotel gates firmly […]


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