IFA Best Investment is calling for the cost of advice to be stripped out of investment products.
It believes the move will prevent investors, who do not wish to take advice, being penalised by high commission charges.
Currently the charging structure on many investments builds in the commission charges, even if no is advice taken.
Best Investment says it now plans to offer its clients investment advice at discount broker prices.
Best Investment managing director John Spiers says when it offers advice on unit and investment trusts it will rebate the initial commission to its customers. It will receive remuneration from renewal commission only.