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IFA aid to raise media presence

IT specialist Quay Software Solutions is offering a free guide for advisers looking to raise their media profile.

The guide, called Telling the Independent Story: guide to media relations, is aimed at advisers with no media experience.

QSS says it explains everything an IFA needs to know about establishing a media presence.

It details how to contact journalists and pursue a working relationship, what journalists need from their contacts and how they work.

The guide also provides tips on how to maximise coverage and impact of stories to get the greatest response from readers.

This is the first in a series of guides which will be available free on the internet. Future guides will include communications and marketing.

Director Roland Rawicz-Szczerbo says: “Financial advisers tend not to proactively promote their business, however with so much change facing our industry and so much comment about the value or otherwise of professional advice, it is essential that those firms promote their businesses and put across their argument for the services they provide.

“This guide is essential reading for firms wishing to dip their toes into the world of media.”

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