Telenet bank Intelligent Fin-ance is teaming up with Heart of Midlothian Football Club to offer a range of financial services to the team's 30,000 supporters.
The three-year deal will see IF provide current accounts, savings, mortgages and personal loans to Hearts fans through a joint marketing initiative aimed at generating income to help build a youth academy at the club.
As part of the deal, IF will advertise its range of products in Hearts' match-day programme, members' magazine and on the promotional posters and billboards at its Tynecastle ground. A link will also be developed between the websites of Hearts and IF.
Hearts chief executive Chris Robinson says: “We look forward to this partnership which will deliver a boost to our finances as we progress with work on extending our youth development programme with the construction of a youth academy in early 2002.”
IF marketing director Ang-ela McIntosh says: “We are delighted to be joining forces with such a strong and exciting team as Hearts. Not only will it allow supporters to make themselves better off but the club as well through helping nurture home-grown talent.”