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IF services aimed at Hearts FC supporters

Telenet bank Intelligent Fin-ance is teaming up with Heart of Midlothian Football Club to offer a range of financial services to the team&#39s 30,000 supporters.

The three-year deal will see IF provide current accounts, savings, mortgages and personal loans to Hearts fans through a joint marketing initiative aimed at generating income to help build a youth academy at the club.

As part of the deal, IF will advertise its range of products in Hearts&#39 match-day programme, members&#39 magazine and on the promotional posters and billboards at its Tynecastle ground. A link will also be developed between the websites of Hearts and IF.

Hearts chief executive Chris Robinson says: “We look forward to this partnership which will deliver a boost to our finances as we progress with work on extending our youth development programme with the construction of a youth academy in early 2002.”

IF marketing director Ang-ela McIntosh says: “We are delighted to be joining forces with such a strong and exciting team as Hearts. Not only will it allow supporters to make themselves better off but the club as well through helping nurture home-grown talent.”


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