View more on these topics

IF plans IFA marketing push


Halifax&#39s telephone and internet bank Intelligent Finance is starting a £30m marketing campaign targeting intermediaries.


The new venture was launched last week and aims to use a number of customer communication channels including IFAs and web-enabled mobile phones to give customers access to personal banking services and mortgages.


Intelligent Finance or “IF” says it needs to start its marketing efforts with intermediaries because they will need to register for licences to use the service ahead of the product launch later on this year.


IFAs can expect to be targeted through trade press advertisements, direct mail and roadshows.


The company also says it is in negotiations with major IFA networks on the licencing issue as part of its bid to maintain the broad appeal of the products which IF says it wants to achieve.


Intelligent Finance marketing director Angela McIntosh says: “Partnerships with IFAs is a big part of our strategy. We will be targeting intermediaries from around June and marketing to consumers later on in the year.”


The bank says its aiming to attract more than 2m customers by the end of 2004 and intends to use a multi-media approach to entice consumers including national press, television and poster advertising plus banner advertising on the internet.

Recommended

Egg hatches floatation plans

Egg has confirmed it plans for a partial stock market flotation later on this year in a bid to become more focused.Egg parent Prudential says customers will be able to buy 15-25 per cent of the bank and hopes the flotation will value Egg at £2.75bn.Egg has 940,000 customers and has taken £7.6bn in deposits […]

Britannic announces double boost

Britannic Assurance has announced pre-tax profits of £154.4bn for 1999.It acquired Britannia Building Society&#39s asset management and life assurance business for £346m last year and says the deal had doubled the group&#39s customer base and funds under management to £19.5bn.Britannic chief executive Brian Shaw says the group is planning to expand its salesforce and says […]

IF plans IFA marketing push

Halifax&#39s telephone and internet bank Intelligent Finance is starting a £30m marketing campaign targeting intermediaries.The new venture was launched last week and aims to use a number of customer communication channels including IFAs and web-enabled mobile phones to give customers access to personal banking services and mortgages.Intelligent Finance or “IF” says it needs to start […]

Scott Am launches on-line stakeholder

Scottish Amicable has launched an internet-based stakeholder pension for the IFA channel.The life office&#39s Premier Group Personal Pension is targeted at intermediaries selling to corporate clients and will allow IFAs to deliver and monitor the product on-line.Scot Am says the product will offer significant cost savings to advisers by cutting out the paperwork, and plans […]

How QE is distorting the gilt market

By Mike Riddell The moves in gilts in August were truly exceptional. Volatility in the gilt market (based off 10-year gilt futures) has soared to close to the highest levels seen this millennium, on a par with the eurozone debt crisis of 2011/12 and behind only the global financial crisis of 2008/09. The first distortion […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment