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If it makes you happy…

What aspect of your business makes you happy and gives you the drive to do the best for your clients? Answer the questions in this article and you may rediscover your ’business happy meal’

What is your business happy meal? Don’t worry, this article is not about McQualifications. On average, we could end up spending up to 70,840* of our precious hours not watching TV, not on holiday or not even doing our favourite hobbies but working.

That’s 2952 full 24-hour days working, so would you agree that we should at least enjoy the time we spend in our businesses?

I often challenge attendees at my seminars to write down in plain English exactly what it is they do in their business. Let’s face it, we have to know what it is we do before we can decide if we enjoy doing it.

Have you ever tried it? It is not as easy as you might think. We tend to slip into the jargon that has become the every-day vocabulary of the financial services What business structure can you grow, evolve or develop that makes you happy in the thousands of hours we will spend in our business?community. The problem is this means nothing to most clients. We need to use plain English. Try it and answer these questions. Remember – no jargon:

  • What are the key things I do for clients?
  • What do my clients want from me?
  • What do clients need from me?
  • What do clients expect from me?
  • What do clients value from me?
  • What can I afford to provide for clients?

This should drive the description of what you do.

Now take a step back. What aspect of your business makes you happy, motivated and gives you the drive to succeed? If you already know, that is great. If not, it is time to rediscover what I call the “business happy meal”.

Most people have been pestered by their children or grandchildren to take them to a well known fast-food eatery for a happy meal. Remember how happy it made them feel when they saw the brightly coloured box? But what is it that made them happy – the meal, the novelty toy or even the box? Sometimes it is difficult to see what motivates people and it is not always what you might expect. Ultimately, we all have to discover our own business happy meal.

What business structure can you grow, evolve or develop that makes you happy and motivated in the thousands of hours we will spend in our business? The starting point has to be clarity about what we do now, who we do it with, who helps us and what we get in return for the effort we put in and for the services we provide. As we have seen above, write this down, avoid the jargon and then give it the vision test:

  • Does it seem real?
  • Does it motivate you?
  • Will it enthuse new and existing clients?
  • Is it achievable at a profit going forward?

If it fails any of these criteria, then start again. Remember what you want to spend those 2,952 days doing – if you want to at least enjoy it, then you need to know what your very own business happy meal is and www.aegonse.co.uk/ businessbrain can help you in this process.

* Source Aegon, based on average working lifespan and five-day week with four weeks holiday.

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