Intelligent Finance is entering into a marketing partnership to offer personal finance products to members of the LivingWell health and fitness club.
IF will have access to members at LivingWell's 88 branches in the UK and Ireland.
The agreement means details of IF's banking services will be included in LivingWell's membership information packs, its two in-house magazines and on special promotional displays in its clubs.
The bank says the deal complements its three-year sponsorship of the Cliff Richard Tennis Trail, a national charity which encourages more primary school children to take up tennis.
IF marketing director Angela McIntosh says: “Financial and physical well-being is an ideal goal for many consumers and, with this partnership, I believe we can go a long way towards making it happen.”
LivingWell marketing director Tony Orme says: “This exciting partnership is another example of our commitment to continually offer additional benefits to members through added value.”