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IF deal promotes financial fitness

Intelligent Finance is entering into a marketing partnership to offer personal finance products to members of the LivingWell health and fitness club.

IF will have access to members at LivingWell&#39s 88 branches in the UK and Ireland.

The agreement means details of IF&#39s banking services will be included in LivingWell&#39s membership information packs, its two in-house magazines and on special promotional displays in its clubs.

The bank says the deal complements its three-year sponsorship of the Cliff Richard Tennis Trail, a national charity which encourages more primary school children to take up tennis.

IF marketing director Angela McIntosh says: “Financial and physical well-being is an ideal goal for many consumers and, with this partnership, I believe we can go a long way towards making it happen.”

LivingWell marketing director Tony Orme says: “This exciting partnership is another example of our commitment to continually offer additional benefits to members through added value.”

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