Journalists and consultants found themselves inexplicably drawn to a room in the Centre-point building in London a couple of weeks ago while on their way to a Pricewaterhouse-Coopers briefing.
After wandering through various meeting rooms and floors, they found a gathering of people and settled back to listen to the presentation. It was only when a man started quite literally to monkey around the room that the reporters realised they might be in the wrong place.
But many stayed where they were, seemingly finding the behaviour quite normal for a financial services event. It was only when hypnotist Paul McKenna stepped in front of the audience that they made a swift exit. When the Diary counts to 10, you will wake and remember nothing.