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HSBC rebrands asset management business

HSBC is rebranding its asset management business to HSBC Global Asset Management.

The business was previously known as HSBC Group Investment Businesses, but from June it will take on the new name

HSBC Global Asset Management chief executive Mark McCombe, says: “We are changing our name to HSBC Global Asset Management because it better reflects the breadth, strength and expertise of our business.

“It also highlights one of our key competitive advantages, our global footprint, which complements our deep roots in local markets.”

As part of the rebrand, all entities operating as HSBC Investments will adopt the HSBC Global Asset Management name. HSBC Global Asset Management will also encompass the specialist asset management businesses, such as active management specialist Halbis and quantitive specialist Sinopia.

The cash management and multi-manager specialist business units will also come under the new banner.

McCombe adds: “We will continue to build a global asset management company that is focused, responsive to clients and delivers value to all stakeholders.

“This is being achieved by leveraging our expertise, especially in emerging markets, and by delivering consistently strong investment performance and client service.”

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