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HSBC banks on raising £750,000 for BBC Children in Need appeal

HSBC Bank is aiming to keep its place as BBC Children in Need&#39s biggest corporate fundraiser for the sixth consecutive year with a target of £750,000.

Last year, HSBC employees raised £560,000 after organising a range of fund-raising events including Scalextric challenges.

This year, the bank will donate 1p every time someone withdraws money from one of its cash machines until November 25 in the Penny For Pudsey initiative. Pudsey bear is the appeal&#39s symbol. Staff are also organising fundraising drives at the bank&#39s 1,700 UK branches.

Chief executive Bill Dalton says: “With over 3,000 cash machines up and down the country, we can easily hit our target. This, combined with the extraordinary fundraising activities of our staff, will, we hope, make this year&#39s BBC Children in Need the most successful yet.”

BBC Children in Need appeal director Martina Milburn says: “We are delighted to have the continued support of HSBC. Its staff have consistently raised phenomenal sums of money for the BBC Children in Need appeal. The dedication it takes to raise over £500,000 a year for the appeal should never be underestimated and every single penny raised enables us to make a positive difference to the lives of disadvantaged children throughout the UK.”

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