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How to make protection mean more to your clients

In 2018, Scottish Widows paid out 98% of all claims, helping 9,499 customers and their families*. But what do these figures really mean to your clients?

Psychologists refer to the term ‘statistical numbing’ to explain why we tend to find one person’s personal story more powerful than abstract statistics. So, this year, Scottish Widows are exploring the stories of the real people behind their statistics.

Visit the Scottish Widows claims webpages for conversation aides, case studies and guides you can use to show your clients the difference protection makes to everyday lives.

*Source: Scottish Widows claims statistics 2018

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