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How far do your clients travel for financial advice?

Thanks to the Internet, IFAs can now spread the word about their propositions far and wide. Where once advisers wholly relied on word of mouth and maybe the local press, now they are able to reach potential clients from all corners of the country.

The Isle of Unst
Isle of Unst

But how far will clients travel to get hold of good, reasonably priced advice?

Ample Financial managing director Colin Parkin, who is based in Lincoln, says thanks to his firm’s advances online he regularly accommodates clients from 200 miles away.

He says: “We charge £150 for advice but in London advisers are charging £450 so it is no surprise that we are getting clients leaving the cities to see us.”

Parkin says his website is working so well he has even had a client travel 670 miles to see him from the very edge of Britain.

He says: “We have a client come to see us from the Isle of Unst, the most northerly of the Shetland Islands. They took two boats and drove for seven hours to see us.

“The website is down to a lot of the interest, it has meant we have a unique proposition that people will travel for.”

How far have your clients travelled to see you? Has word of your business been able to reach the very edges of the UK?


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. Well done Colin, a fine example to all IFAs

  2. Well done Colin, a fine example to all IFAs

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