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Household names lead brand league

Halifax is the most popular brand among people looking to invest, according to research for Citigate Albert Frank.

Norwich Union and Prudential are second and third in the study, which measures messaging, accessibility, marketing, media opinion and levels of consumer commitment across 500 active investors in the final quarter of 2004.

Fidelity is the top fund firm in fifth place and New Star and Jupiter are placed seventh and eighth.

Citigate managing director Phillip Hawkins says: “This study confirms that investing in your brand generates business. The top brands in our study – Halifax, Prudential,Norwich Union and Scottish Widows – are not pure investment providers but they are household names. Only one asset management specialist brand, Fidelity, made the top five. With the FSA advertising regulations now in force, investment companies should seriously consider investing more in building their brands.”


A Brit of all right on the night

A fun night was had by the Diary at the Brit awards last week courtesy of Scottish Widows, not least the opportunity to glam it up in a limo en route to the pop party of the year.

PMPA calls on FSA to allocate surplus MMCB funds

The Professional Mortgage Packagers Alliance is expressing concern that the surplus MCCB funds to be handed over to the FSA may not be put back into the mortgage industry. The PMPA says the funds, believed to be in excess of 2m, should benefit the mortgage sector as the MCCB was partly funded through intermediaries’ contributions. […]

Nobody expects the Spanish Inquisition

Paul Fidell, Head of Business Development (Investments), writes about one of the primary challenges for those involved in estate planning. He looks at dealing with investment uncertainty in these low growth, low inflation but still volatile investment conditions. Protection of capital, to leave something for beneficiaries, is a fundamental objective of many people’s plans for […]


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