Chris Hopkinson has joined LV= as head of national accounts for its intermediary division.
He will be responsible for communicating life and protection to key advice firms.
Hopkinson has held senior positions with Legal & General and MetLife and will be responsible for 20 major accounts.
Director intermediary business Stuart Tragheim says: “We are confident that Chris will strengthen and add a fresh perspective to our account management team. His successful sales track record, breadth and depth of market knowledge, and a proven ability to build profitable working relationships will be crucial as we develop our longterm strategy and commitment to the intermediary market.”
Hopkinson says: “I am looking forward to helping to shape the future. Continuing to enhance our profile and maintain successful relationships will be key as we develop our products and service.”