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Homeloans website claims to cut out advice

A new company claims borrowers can skip the advice process and use its price comparison website to source a mortgage.

Go Direct, which was established last year and is an appointed representative of Personal Touch Financial Services, has been set up to “fulfil the needs of customers wanting to access the entire marketplace, without having to consult an advisor unless they choose to”.

Users fill in details on a mortgage calculator before choosing a product. It includes a search for credit cards, insurance, loans and energy providers.

It features the option of seeking advice if required through a no-fee service although consumers can pay an optional 500 fee. The site criticises online financial firms for selling customer information.

Go Direct says: “We are here to cater for financially aware people who want to make their own financial decisions without consultation from a third party.”

Alexander Hall chief operating officer Andy Pratt says: “These types of websites will only ever be a niche as most people need advice.”

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