The mortgage network says sales in Q1 2009 were up 4 per cent on the previous year, while Q2 sales increased 11 per cent.
Its protection panel is made up of Bright Grey, Friends Provident, Legal and General, Scottish Provident, Aviva, Pioneer and Partnership.
Home of Choice deputy executive chair Richard Coulson says the results are the best levels of protection sales since the firm was started.
He says: “The reasons for such an impressive increase are three-fold. Firstly, we expanded our protection kitbag over a year ago, secondly many advisers concentrated solely on mortgage advice but the market has encouraged them to diversify their income streams, thirdly the training we provide places a heavy focus on advisers providing real financial planning.”
Home of Choice has also revealed that it has seen an increase in the number advisers joining it from manufacturer-owned networks.
The network says it is seeing an increasing number of recruits who are joining them from provider-owned networks which it says continue to turn a blind eye to the principles of TCF and sell loaded premiums products.
Coulson says: “Once we show new recruits what their clients could be paying as opposed to the loaded premiums that they are currently paying, advisers are quick to contact their clients to give better value for money.”