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Hollingworth is top IFA pundit

London & Country&#39s David Hollingworth was the most frequently quoted IFA in the national press last month, commenting on base rate cuts and the wide variety of mortgage offers available from lenders.

Hollingworth&#39s top spot in the Presswatch survey was reflected by mortgages taking the biggest share of total coverage of financial services, at 19 per cent, compared with unit and investment trusts on 16 per cent and savings on 15 per cent.

Hargreaves Lansdown&#39s Mark Dampier took second place, advising on the different types of bond products as well as investment market uncertainty.

Charcol&#39s Ray Boulger came third, with BestInvest&#39s Jason Hollands fourth, showing the press&#39s preoccupation with mortgages and investment products.

HBOS toppled Nationwide from its position as the financial services company with the most positive press coverage, as the mutual was hit by bad news on its market share towards the end of the month.

Halifax internet subsidiary IF came second, ahead of Abbey National, which received positive coverage of its savings products.

Second from bottom Gan Life&#39s £1.4m complaints handling fine was not enough to prise bottom place from Equitable Life, whose negative score was 10 times bigger.

Not surprisingly, Equitable Life chairman Vanni Treves was most quoted company spokesperson, with 11 mentions in the national press.

Presswatch sales and marketing director Tim Crane says: “The decision of the Financial Ombudsman to rule two-tier mortgages unfair had a dramatic effect on the latest issue of PWFP. An emphatic 21 per cent of personal finance news in the national press was directly related to mortgages.

“HBOS stole the high moral ground and outperformed all other companies in the press. The mortgage IFAs David Hollingworth and Ray Boulger were frequently called on for their expertise and finished first and third respectively in the pundit league table.”

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