Julian Hodge Bank is rebranding its equity-release operations as Hodge Equity Release.
The new operation will be responsible for marketing all the bank's equity release and home-income plan products through IFAs. The bank is also changing the name of home-income plan division Carlyle Life to Hodge Life.
To mark the rebranding, HER is offering two new equity-release products, the mortgage and reversion release schemes.
HER says a range of new products, services and corporate developments are in the pipeline to help establish the new company as a source of information and products for IFAs wanting to increase their equityrelease business.
The bank will also market annuities and other non-equity-release-based products through Hodge Life.