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Hodge Bank rebrands its equity-release operations

Julian Hodge Bank is rebranding its equity-release operations as Hodge Equity Release.

The new operation will be responsible for marketing all the bank&#39s equity release and home-income plan products through IFAs. The bank is also changing the name of home-income plan division Carlyle Life to Hodge Life.

To mark the rebranding, HER is offering two new equity-release products, the mortgage and reversion release schemes.

HER says a range of new products, services and corporate developments are in the pipeline to help establish the new company as a source of information and products for IFAs wanting to increase their equityrelease business.

The bank will also market annuities and other non-equity-release-based products through Hodge Life.

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