Legal & General is giving direct access to its senior underwriters for advisers dealing with high-net-worth clients.
The insurer says it should reduce potential delays in sourcing medical and financial information and ensure that clients are on risk sooner.
L&G says its underwriters have specialist experience of the market that enables them to focus on the core skill of assessing the risk presented by high-net-worth applications.
Protection product marketing director Bonnie Burns says: “High-net-worth individuals tend to be cash rich but time poor, so we aim to have a turn-round time of 30 days from receipt of application.
“By working with the adviser and their client before and after the application has been submitted, we believe we can achieve this. What we are offering is dedicated support from a senior underwriter and proactive case management by the high-net-worth team to help deliver a polished service from start to finish.”