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HMRC launches ad campaign targeting tax cheats

HMRC ad campaign

HM Revenue & Customs has launched an advertising campaign warning tax cheats to declare all their income “before it is too late”.

The campaign, which launched today using outdoor advertising, is part of HMRC’s activity to tackle crime and failure to pay the right amount of tax.

HMRC has set up a website to help people pay the correct tax.

The campaign is a part of the Government’s £917m spending review investment to tackle tax evasion, avoidance and fraud from 2011/12, which aims to raise an additional £7bn each year by 2014/15.

Exchequer secretary to the Treasury David Gauke says: “Most people play by the rules and pay what they owe, but HMRC is cracking down on those who do not. Using the £917m the Government has made available to tackle avoidance, evasion and fraud, HMRC is closing in on tax cheats.

“It always makes sense to declare all your income and tax dodgers are simply storing up trouble for the future; getting caught means higher fines, and in the most serious cases criminal prosecution. There is an alternative. Simply visit the new website and make a fresh start.”

HMRC director general, enforcement and compliance Jennie Granger says: “Most people pay the right tax. Our campaign is aimed at those who do not.

“Our message to the small percentage who do not is a simple one – the net is closing in. We will detect you if you have not put a job through the books, if you have not declared investment income, if you have hidden assets offshore or if you have not even registered for VAT.

“For these people my message is please do not fool yourself that HMRC will not do anything – it is only a matter of time before we catch up with you.”


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There are 8 comments at the moment, we would love to hear your opinion too.

  1. I have written to u and phoned u loads of times about a benefit cheat they have been fiddling u for years I gave u there adress wot time he leaves for work there new cars where she works u done nothing about it they still con u every month wits the point in reporting thee

  2. Another example of FUD (fear, uncertainty, doubt), terror tactics against individuals. Vodafone, Starbucks, Amazon etc – THESE are the tax evaders

  3. Tax avoidance is the legal utilization of the tax regime to one’s own advantage, to reduce the amount of tax that is payable by means that are within the law!!!!

  4. Vodafone, Starbucks, Amazon etc – THESE are the tax evaders

    No they are tax avoiders which is legal. morally wrong maybe but still legal.

  5. How about they start with the real offenders – large US or even UK corporations!

    Screw the excuse they offer employment!

  6. A recent House of Commons committee reports that the ” the Revenue and Customs department is stuffed full of incompetent, illerate and innumerate idiots who can’t deal with peoples tax details” Enough said.

  7. If tax rates were not so astonishinglym high then maybe trying to find legal ways to avoid tax would be less attractive.

    Given all the indirect taxes we pay from tax on fuel, drink, cigarettes, V.A.T., council tax, taxes on flying etc. etc. the amount of tax we actually pay is far higher than many think and many of these are not really voluntary in normla life.

  8. If the closed all the loopholes that the corporations and MP’s are using to AVOID TAX IN THE FIRST PLACE this country would be out of the recession virtually over night!

    STOP the Austerity Cuts and START clamping down of TAX AVOIDANCE!

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