HML is looking to launch an origination service for lenders that want to outsource their mortgage advice.
The service will be mounted on the firm’s iConnect platform and is scheduled for launch towards the end of 2013.
Between 20 and 50 advisers will take clients through each step of a mortgage application, including product information, the agreement in principle, advice, servicing and credit management.
Under the mortgage market review, sales will have to be classed as advised if the lender has “steered” a customer towards a product from April 2014.
HML strategic sales director Richard Hennah says: “Being able to outsource gives lenders a lot of control and direct contact with their customers which they lose under the intermediary or web route.”