The Diary hears that gentlemen prefer being blond. Certainly, some of the old hands in the PR world seem to be backing this up.
Latest up for the bottle-blond look is L&G's raven-haired Peter Timberlake, who has recently made the momentous decision to lighten his tone. Has he been listening to too much Eminem?
The Diary suspects the peroxide was slipped to him by trendsetter Darragh Leeson, who has been sporting a platinum blond look for a while.
Aegon's Scott “My Hair's Not” White is one who will not be leaving the dark side any time soon, however. White says: “My problem is finding my hair rather than dyeing it a different colour.”