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Historic Scottish Life brand is under review

The 121-year-old Scottish Life brand is under review as part of a group-wide assessment of Royal London&#39s marketing position ahead of depolarisation.

Brand consultant Corporate Edge has been appointed to assess the strength of the Royal London and Scottish Life brands and look at how the direct and IFA brands will transfer to a depolarised marketplace.

Corporate Edge has been asked to consider all options, from dropping the Royal London or Scottish Life names to maintaining the status quo.

Scottish Life&#39s branding of its new protection business, expected to be unveiled within weeks, is not affected by the review.

Scottish Life head of communications Alasdair Buchanan says: “Corporate Edge&#39s brief is to analyse the strength of the Royal London and Scottish Life brands and how they fit going forward.

“We can keep the status quo, change in one direction or another or go for a completely new branding. Nothing is ruled out. You cannot say you will not change a name just because it has been around since 1881 but on the other hand we may keep it.”

Marketing agency Camp Chipperfield Hill Murray managing director Paul Gordon says: “The problem with life offices is that they have a lot of history attached to them. But having Scottishness in a name still has value in the financial services arena.”


Graphite pays £17m to boost PIFC stake

Pension specialist IFA PIFC Benefits Consultants is getting a £17m cash injection in a deal that sees private equity firm Graphite Capital take a majority stake in the firm.Graphite is increasing its holding in PIFC to 62 per cent from the 29 per cent that it has held since 1998, with PIFC&#39s management retaining the […]

No panic from fund investors

Retail investment fund sales fell by over £300m in the second quarter of this year from the first quarter while Isa sales dropped by £160m from Q1, according to Ima figures.Overall retail sales were £578m, down by £320m from sales in the first quarter of £900m but only £64.7m down from June 2001 sales of […]

Interest rate on hold at 4 per cent

The Bank of England&#39s Monetary Policy Committee has decided to leave interest rates on hold for the ninth consecutive month in a row. The rate stays at 4 per cent as it has remained since last December. The MPC made its decision despite the rising house prices, mainly because it is concerned with slowing down […]

First National launches new discount mortgage

First National Mortgage Company is launching a new discounted standard variable rate-based mortgage this week which it says is targeting borrowers who want to minimise monthly payments in the early months.It offers a discount of 1.25 per cent off the SVR of 5.99 per cent for the first six months giving a current starting rate […]


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