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Highlight the tangible benefits of protection through value-added support services

Many clients aren’t aware that their protection policy can give them access to practical and emotional support for coping with bereavement or serious illness. Such additional services can really add value, and help your clients see the tangible benefits of protection.

Scottish Widows Care comes with every protection policy at no extra cost and is available from day the plan starts. We partner with RedArc to provide this telephone-based support service. In this case study, Personal Nurse Adviser Pat York explains how she supported one patient through every step of their journey.

A dedicated Personal Nurse Adviser

Critical illness affects everyone differently. So each client is assigned a dedicated Personal Nurse Adviser like Pat, to provide tailored practical advice and emotional support. In times of crisis, the value added by having protection cover that offers access to a qualified nurse cannot be underestimated.

A holistic solution

The impact of a critical illness is more than just financial. As we see from Pat’s patient’s experience, it also raises practical problems and affects the emotional wellbeing of the individual and their family. But it’s important to remember that clients don’t need to be making a life or critical illness claim to access support, and they can even seek help for pre-existing conditions.

Ongoing access

The nurse-patient relationship will continue for as long as clients feel they need support, whether that’s a matter of months or even years. It may be that, like Pat’s patient, the initial problem has repercussions that are only felt some time later. Or the client may return to their nurse adviser in the future for advice on a new issue. Either way, the line always remains open – as the patient discovered for her benefit.

A real lifeline

RedArc regularly receives glowing feedback from clients about the incredible support provided by its Personal Nurse Advisers. The patient’s thank you letter to Pat reveals how much the support service is valued by those who use it – but also how easily the service can be overlooked during protection sales.

To discover the different ways that value-added support services can help you approach the protection conversation, as well as insight from our experts and best practice tips from financial advisers, visit our website.

Find out more about Scottish Widows Care



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