The re-brand represents the second of three main integration phases relating to the New Star acquisition – completion, brand integration and full administration integration.
Administration integration is planned to complete in early 2010, until which time existing fund names will be retained and the funds will continue to be administered separately.
Following the completed acquisition of New Star in April, Henderson says it retained the vast majority of fund managers it wanted. Richard Pease, James Gledhill, Guy de Blonay, Roget Dossett, Mark Harris, Craig Heron, Trevor Green, Simon Row and Nick Sheridan now join Henderson’s investment team in the City.
As part of the re-brand Henderson New Star launches its new website www.hendersonnewstar.com offering advisers and investors details on the full fund range and information on the managers.
Henderson New Star head of UK retail Mark Skinner says: “The re-brand is an important step in the progress of Henderson New Star, which, in tandem with an ongoing advertising campaign, underscores our commitment to the UK retail market.
“As part of this commitment we will keep advisers and their clients fully informed of our progress as we move forward towards full administration integration. Our aim to minimise potential disruption to clients whilst ensuring fund managers are fully focused on delivering the best returns to investors.”