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Help the Aged picks agency for Solutions

Help the Aged has appointed direct-marketing agency TLG Marketing to promote its Solutions Portfolio range of financial products.

The products and services designed are for the over 50s and include general insurance products, long-term care advice, funeral plans and will advice.

TLG won the account in a three-way pitch and plans to promote the products through developing literature and expanding market routes through referral agencies such as nursing homes and Citizens&#39 Advice Bureaux.

The strategy will include mailings and inserts in magazines targeted at the over 50s as well as display and classified ads in national newspapers.

Help the Aged&#39s Christine Crothers says: “The use of one brand for the services portfolio will help us to better inform people of the range of services available. It is hoped this approach will help us to reach a wider audience and give older people a greater opportunity to purchase services direct from the charity.

TLG Marketing managing director Andrew McGuckin says: “The concept we developed reflected the unique nature of individuals and their differing aspirations. It is a vibrant approach.”

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