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Hat-trick hero Hurst teams up with IFA sports firm

England football legend Sir Geoff Hurst is joining fast-growing sports and entertainment IFA Jonathan Power Associates as a

non-executive director.

Hurst, the hat-trick hero of the 1966 World Cup Final, is being brought on to the board of the firm to raise its profile and will act as an introducer and speak about the importance of financial planning in presentations to groups of prospective clients.

Hurst is understood to be offered non-executive directorships every week but JPA is the only such role he has accepted at present. The firm has three RIs and a seven-figure turnover.

JPA&#39s list of celebrity clients includes around 100 current and former professional footballers, including Craig Bellamy, Ian Wright and Frank Sinclair, rugby stars Mike Catt and Victor Ubogu, boxers Joe Calzaghe and Steve Robinson as well as music stars Kim Appleby of Mel and Kim and Greg Lake of Emerson Lake and Palmer.

Sir Geoff says: “It is very important for young players to be able to find a firm they can trust. Through JPA, I can help point players towards finding out what they should and should not be doing with their finances.”

JPA managing director Jonathan Power says: “I am naturally delighted and very honoured that Sir Geoff is joining my firm. To have Geoff Hurst as a non-executive director of any firm is a huge approval of any firm and a rubber stamp of quality.”

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