The company previously had 15 staff on the ground and five in phone support but now its sales-force totals almost 30, with 10 staff in call centres. The firm also uses 14 staff from its underwriter Alico, who work across several businesses.
In May, Living Time revealed that it was in talks with a number of Hartford staff after the variable annuity provider pulled out of the UK market following an £818m loss for the first quarter across the global group.
The Hartford has maintained its Dublin-based variable annuity business to look after existing policyholders but it has made significant redundancies across its UK workforce of 153.
The new recruits, which Living Time says were responsible for up to 70 per cent of The Hartford’s sales and profits, will start on July 20.
The firm says it is boosting its salesforce in response to strong first-quarter sales and demand from IFAs. Living Time’s sales jumped by 200 per cent in the first quarter of 2009 compared with the same period last year.
Chief executive officer Kim Lerche-Thomsen says: “We are delighted to be entering our next phase of expansion and welcoming talented new account directors to the business.”