Hargreaves Lansdown and Transact have scooped the top prizes at the 2016 Platforum Awards.
Based on over 10,000 financial adviser reviews, Transact came out on top as the best adviser platform over £10bn, the third year in a row it has won the award.
Platforum research director Heather Hopkins says Transact’s success has been largely down to “excellent customer service.”
She says: “Transact is praised by advisers and discretionary fund managers alike for offering excellent service and support, for being easy to do business with and for offering good functionality.”
Nucleus won the best adviser platform for innovation award. Its client reporting tool Narrate was singled out as a positive development.
Platforum senior researcher Miranda Seath says: “Nucleus is one of the few platforms to have cleared the re-platforming hurdle, freeing Nucleus up to fine-tune the proposition. Adviser shareholders tell us they have significant input into the platform’s development ensuring that Nucleus focuses on innovating where it matters.”
In the direct-to-consumer space, Hargreaves Lansdown picked up the top gongs for both best D2C proposition and best D2C proposition for guidance alongside Fidelity Personal Investing.
Platforum head of direct Jeremy Fawcett says: “Not for the first time, Hargreaves Lansdown tops our table and continues to be the D2C proposition to beat. It delivers strong brand awareness, content and investment choice and in 2016 we’ve seen excellence in the delivery of ‘guidance’ added to their repertoire.”
The D2C awards were rounded off by AJ Bell Youinvest and Charles Stanley Direct which jointly won best D2C proposition for service and Interactive Investor which won the best D2C proposition for innovation.
Platforum Awards 2016 winners in full: