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Hargreaves Lansdown

Hargreaves Lansdown came out on top in this category. Its head of research Mark Dampier believes the victory is down to its unique relationship with their fund managers. He says: &#34Although we are a big discount broker we also have a very strong investment team including five qualified fund managers, which is pretty unusual.&#34
Dampier believes that because HL buy the shares in-house they have a greater understanding than most IFAs of share portfolios.
Chase de Vere were nudged out of last year&#39s premier position, but believe its strength still lies in its numerous channels of communication. Chase de Vere investment director Graham Hooper says: &#34We have four channels including face-to-face, over the phone, direct mail and internet. That plus a lot of attention to client service and the fact all our staff are trained has led to our recognition in the market.&#34
In third place was Bradford & Bingley IFA. Its investment marketing manager Ken Rayner says: &#34What we have done in the last year is widen the appeal of independence plus the acquisition of John Charcol has put us in the limelight. We trying to be seen as an investment led IFA as well as a building society.&#34

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