Hargreaves Lansdown has lowered its minimum investment amounts in a bid to attract more first-time investors.
The firm has reduced the minimum lump sum it will accept from £500 to £100 for its Vantage Service and halved the minimum regular savings amount from £50 a month to £25 a month.
Hargreaves Lansdown head of financial planning Danny Cox says: “The most important part of a savings plan is to get it off the ground, even if the initial amount seems small.
“Hargreaves Lansdown’s Vantage Service makes it easier for ordinary investors to build and to manage their wealth.
”Reducing minimum investment amounts is an important step towards encouraging more first-time investors, alongside engaging but simple information, and a user-friendly online service.”