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Hamptons franchise plan for expansion

Hamptons International Mortgages has revealed ambitious expansion plans following its sale to Emaar Properties in an £82m deal in August.

The broker wants to more than double its branches and create franchise opportunities for small intermediaries to use the Hamptons’ brand to attract more business.

Hamptons has 60 branches but wants to reach a total of 130 over the next three years. It has 32 separate brokers that managing director Kevin Duffy describes as franchisees in all but name.

He wants that figure to get above 50 but says there will be an opportunity for any of those brokers to become formal franchisees and part of the branch network.

Duffy hopes this will generate 300 leads a week compared with 160 at present.

Hamptons does not give specific recruitment targets but says it will not have to hire staff at the same rate as the expansion of its operations, partly because of the launch of a small call centre to deal with leads.

Duffy says: “The changes would make us more resilient in case there was a property crash as we will have more consultants. We are creating opportunities for advisers.

“We are interested in mortgage brokers working on the high street who are tied to an estate agent and do not have a national or global reach. Our brand would open doors for them to lenders and borrowers.”


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