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Hall marks glittering line-up for AMP

AMP has signed up a star-studded list of celebrities including model Jerry Hall to promote awareness of its brand in an advertising campaign which is running on national television.

The TV commercials will also feature Michael Parkinson, Sir Steve Redgrave, Sir Bobby Charlton and Christopher Reeve together with Australian celebrities Clive James, star athlete Cathy Freeman and Barry Humphries, aka Dame Edna Everage.

They will be alternated with ordinary people. Everyone will be seen revealing unscripted what they look forward to in life.

The TV ads are the start of a three-year, £30m programme over the next three years to heighten the company&#39s profile.

The campaign follows AMP&#39s decision to dual-brand the companies in its stable and a five-year sponsorship of cricket at the AMP Oval.

AMP UK Financial Services managing director Tom Fraser says: “There is enormous potential for AMP to really make its mark in the UK.

“This campaign will help differentiate us from our competitors by positioning the brand and the company exactly as it ismodern, dynamic and forward thinking. This is not a short-term objective.”

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