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Halifax

Taking the top spot again this year was Halifax, which puts its success down to dedicated effort in the areas of product development, service and marketing. It says it responded to the findings of recent intermediary research by re-vamping the design of its literature as well as launching an online communication channel for brokers.
Halifax says its dedicated business development managers also mean its service to advisers is a cut above its competitors.
Stealing the second prize was Standard Life Bank which enjoyed an impressive first year in the mortgage market lent £4bn. SLB sales and marketing director David Macmillan says: &#34We have had fantastic support from IFAs who account for 65 per cent of our mortgage sales. Our innovation with flexible mortgages has changed the marketplace.&#34
Third in the contest was Cheltenham & Gloucester. C&G spokeswoman Emmy Smith says: &#34Our success all boils to service. Its all very well having amazing products but if you can&#39t offer service to brokers who in turn pass that onto clients then there is no point. We have a quick turnaround and brokers know it.&#34

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