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Halifax top in press stakes

Halifax and subsidiary Intelligent Finance have taken top spot and third place in Press Watch&#39s May ranking of national media coverage of financial services companies.

It gained the top spot due to the positive coverage itreceived on a range of issues.

Halifax beat Prudential online banking arm Egg by 100 points. Third was Intelligent Finance, the internet subsidiary of Halifax, which will be launched soon.

To date, Egg is the most successful online bank, with considerable press cover-age over its recent flotation.

Bottom of the list of 450 companies from across many industries is Royal Liver. Its name only appeared in five stories and four of those were negative coverage.

A number of building societies also came in for criticism, including Darlington, Teachers and Buckinghamshire, which all finished in the bottom part of the list.

Barclays made a dramatic recovery from 521st to 18th place, after poor press coverage in April over its policy on cash machine charges, the closing of nearly 200 branches and statements by chief executive Matthew Barrett over the size of his salary package.

Presswatch spokesman Timothy Crane says: “Any mention of a company&#39s financial product is good as it gives it awareness. We then look at whether the mention was positive, negative or a straight news story.”


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