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Halifax and BoS ad in Bollywood style

Howard Brown, star of Hal-ifax and Bank of Scotland adverts, is back

on TV screens in a new Bollywood-style ad that also features boy and

girl bands.

Playing on its previous success with employees sing-ing about the

bank&#39s prod-ucts, Halifax and the Bank of Scotland decided to hold

their own version of Pop Idol auditions to select a boy and girl


More than 1,600 employees from the bank&#39s 60,000strong workforce

auditioned for eight places and were judged by Capital Radio DJ Neil

Fox and Brown.

The successful candidates for the girl band were Charli Smith from

its Paignton branch, Fiona MacKenzie from Dunfermline, Stacey Davies

from Bootle and San-tosh Gaddu from Manch-ester. The boy band will be

made up of Barry McGonagle from Belfast, David Cook from Cardiff and

Neil Grant and Sean O&#39Rourke from the Leeds branch.

The two bands sing and dance to their own version of Liberty X&#39s Just

A Little, promoting the bank&#39s loan products for homeowners.

The ad was shot on location in India, where the two bands underwent

three days of voice coaching from Pepi Lemer, who has previously

worked with the Spice Girls and West Life.

Dance training came from Litza Bixler, who choreographed the Levi&#39s

Twister jeans ads, and the ads were directed by Tarsem, who worked on

movie The Cell and the Pepsi Football ad starring David Beckham.

Previous ads have shown Brown flying around the world on a white swan

while singing his own version of Shaggy&#39s Angel Of The Morning and

the Tom Jones hit Sex Bomb.

Head of advertising and media Tim Male says: “The introduction of a

band seemed to be the logical extension to the campaign.

“We have had solos, duets, animation and now we have two bands. The

campaigns seem to have been phenomenally successful.”


Flight flays political elite for persecuting advisers

Conservative Shadow Treasury Chief Secretary Howard Flight haslambasted the “politically correct establishment” for its repeatedvictimisation of IFAs over the last several years.Delivering the keynote speech to the LIA&#39s annual conference inLondon last week, Flight was scathing towards what he perceives asefforts by the political elite to get rid of IFAs but he welcomed thefact that […]

IFA Battersby takes over as LIA president

The LIA&#39s president for the next 12 months will be Jon-athanBattersby, an IFA who has sat on the board since May 2000.He is replacing Gavin Tisshaw, chairman of Maidenhead-based IFAExecutive Advisory Services. Tisshaw will remain on the board as apast president.The handover came at last week&#39s AGM.David Batchelor, an IFA with Wills & Trusts and […]

Schroders to run Legg Mason mid and small cap fund

Schroders has won the mandate to run the £23m Legg MasonInvestors Enterprise investment trust which it will rename theSchroder UK mid-cap and small cap fund.The fund will be run by the co-heads of Schroders&#39 pan-European smalland mid-cap team, Andy Brough and Rosemary Banyard. The pairco-manage the £270m Schroder UK smaller companies fund, withBrough also managing […]

Judgement day

As a frequent letter writer and contributor to our trade press on thesubject of PI Insurance,I must thank David Kenmir for providing somuch mis-guided comment which I can write about.If it is only the bad IFAs which cannot get PI Insurance, I wouldlike to know which ones they are and how he intends making such […]

How do you choose the best online service?

By Ross Jackson, senior marketing manager There are many different protection online services available in the market and no doubt you’ll have used a few when submitting protection business. But why should you have to put up with slow, unresponsive sites for your business when you’re used to dealing with slick, modern user experiences in your […]


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