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Halifax and BoS ad in Bollywood style

Howard Brown, star of Hal-ifax and Bank of Scotland adverts, is back

on TV screens in a new Bollywood-style ad that also features boy and

girl bands.

Playing on its previous success with employees sing-ing about the

bank&#39s prod-ucts, Halifax and the Bank of Scotland decided to hold

their own version of Pop Idol auditions to select a boy and girl

group.

More than 1,600 employees from the bank&#39s 60,000strong workforce

auditioned for eight places and were judged by Capital Radio DJ Neil

Fox and Brown.

The successful candidates for the girl band were Charli Smith from

its Paignton branch, Fiona MacKenzie from Dunfermline, Stacey Davies

from Bootle and San-tosh Gaddu from Manch-ester. The boy band will be

made up of Barry McGonagle from Belfast, David Cook from Cardiff and

Neil Grant and Sean O&#39Rourke from the Leeds branch.

The two bands sing and dance to their own version of Liberty X&#39s Just

A Little, promoting the bank&#39s loan products for homeowners.

The ad was shot on location in India, where the two bands underwent

three days of voice coaching from Pepi Lemer, who has previously

worked with the Spice Girls and West Life.

Dance training came from Litza Bixler, who choreographed the Levi&#39s

Twister jeans ads, and the ads were directed by Tarsem, who worked on

movie The Cell and the Pepsi Football ad starring David Beckham.

Previous ads have shown Brown flying around the world on a white swan

while singing his own version of Shaggy&#39s Angel Of The Morning and

the Tom Jones hit Sex Bomb.

Head of advertising and media Tim Male says: “The introduction of a

band seemed to be the logical extension to the campaign.

“We have had solos, duets, animation and now we have two bands. The

campaigns seem to have been phenomenally successful.”

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