It seems that Money Marketing’s pre-Christmas rant in the form of an A to Z of PR has goaded, as was intended, some PR folk to write an A to Z of hacks as a rebuke.
One press officer from a Scottish life office compiled his own.
Here is a pick of the bunch:
D is for detox – the two-week period of self-reflection in January when journalists drink in moderation.
F is for free drink – is there any other kind?
J is for journalism – what journalists pretend to do when not drinking.
K is for kind PR – who buys the booze.
P is for PR – what every journalist secretly wants to be – or party, where every journalist wants to be
U is for unprintable – the things that journalists say that can never appear in Out of Context.