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Guide aims to help IFAs optimise search results

IFA Life has developed an e-book which is aimed at helping advisers boost their internet search engine presence and Money Marketing readers are being offered the opportunity to use it for less than half price.

Wake Up Your Website, 101 Easy Tips for IFAs to Improve their Google and Search Engine Rankings, offers tips, tricks and ideas to help advisers improve search engine rankings and internet profile. IFA Life says most of the ideas require little if any technical skill to implement and can be set up within minutes. The guide includes suggestions for features that IFAs can include on their website to attract and retain profitable clients.

Money Marketing has teamed up with IFA Life to offer readers’ the book, written by internet marketing expert Philip Calvert, for £19.95 compared with the normal price of £45.

Calvert says: “We are delighted to offer Money Marketing readers the chance to own a guide written to help IFAs appear higher up search engine results.”

For details, go to


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