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Group 300 focuses on personality traits to select advisers

IFA business Group 300 is developing its own set of psychometric tests and profiling software to recruit advisers.

Group 300 has decided to move away from traditional methods of graduate recruiting and employ US analysts to look at the personality traits and capabilities that make the best advisers.

Chief executive Chris Batten says its research is concentrated specifically on firms that have strong reputations in areas such as customer service companies like Virgin Atlantic to analyse the traits they look for in staff.

Batten says the research focuses on companies outside the financial services sector because these are the companies that have gained the best, enduring reputations among consumers.

The company has used its new interview processes to whittle down 1,200 graduates with business and economics-related degrees to seven.

Group 300 says it will use the results to establish the new employees&#39 strengths and place them in various areas of the business.

Sofa chairman Nick Bamford says he is sceptical of the effectiveness of traditional-style psychometric tests but says he wants to see more IFA businesses targeting and training younger employees.

He says: &#39We need to bring young people into this profession and any organisation that sets out its stall to get the best recruits into the sector is on the right track.”

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