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Greenshields takes top media role at Widows

Scottish Widows has appointed Robert Greenshields as its new head of corporate communications. He will manage trade and consumer media relations, internal and external communications, including contact with IFAs, and corporate events.

Greenshields, 40, left his previous position as head of marketing communications with Scottish Provident in August after it merged with Scottish Mutual.

He has worked in financial marketing and communications since 1981 after graduating with a degree in marketing from the University of Strathclyde. He started his career in Scottish Amicable&#39s marketing team before doing a two-year stint as a reporter with Money Marketing.

He became a consultant with City Financial Marketing before taking up a corporate communications role at Sedgwick Noble Lowndes. In 1996, he returned to Edinburgh as marketing manager with WM Company before joining Scottish Provident in 1999.

Greenshields says: “The opportunities are tremendous as Scottish Widows is one of the best brands in the business and this is an exciting time for the financial services marketplace.”

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